Customer segmentation is more than just nominal grouping and categorization. If you approach your customer segmentation correctly – with real, profit-driving behavioral data – your customer segmentation becomes a blueprint for driving success throughout your organization. Your segmentation is a … Read More
segmentation
Introducing epaCUBE Segment Optimizer
Customer segmentation is the practice of aligning like customers that have similar needs and buying behaviors so you can offer customers the right price for the right products at the right time. Great segments enhance the optimization of prices that … Read More
Segmentation in Distribution is Unique
In my last post, we discussed how epaCUBE users are finding 450+ basis points of new profit just by getting their customer segments set up in the right ways. We also talked about some of the difficulties distributors face in … Read More
Video: Customer Segmentation for Distributors
epaCUBE customers have reported a 4.5% increase in gross profit from advanced customer segmentation. Unfortunately many distributors are not taking full advantage of their segmentation. Why don’t distributors utilize robust segmentation? Quite simply, analyzing and updating customer segmentation is … Read More