customer segments

Your Segments Are Your Strategy

Your Segments Are Your Strategy Customer segmentation is more than just nominal grouping and categorization. If you approach your customer segmentation correctly – with real, profit-driving behavioral data – your customer segmentation becomes a blueprint for driving success throughout your … Read More

Introducing epaCUBE Segment Optimizer

Introducing epaCUBE Segment Optimizer Customer segmentation is the practice of aligning like customers that have similar needs and buying behaviors so you can offer customers the right price for the right products at the right time. Great segments enhance the … Read More

Segmentation in Distribution is Unique

Segmentation in Distribution is Unique In my last post, we discussed how epaCUBE users are finding 450+ basis points of new profit just by getting their customer segments set up in the right ways. We also talked about some of … Read More