Author Archives: George

Price Optimization is a Low-risk Strategy for Sales Reps

With epaCUBE, sale rep objections are nonexistent because you make your price changes based on real data from careful customer segmentation using your own knowledge of your customers, products and competition. Sales reps trust your pricing because it is right. … Read More

Turning Tariffs and Other Cost Increases into an Opportunity

There seems to be a lot of anxiety in wholesale distribution, particularly as wholesale distributors are among the first to be impacted. Depending on the lines of business you serve and the volume of trade affected by tariffs in your industry, tariffs will undoubtedly force you to reevaluate your pricing and profitability. … Read More

The Five Types of Pricing Teams

Pricing is probably the most important aspect of your customer relationship. Yet surprisingly, many distributors approach pricing as an afterthought. Pricing influences your brand, your profitability, your share of wallet and competitive position. Who on your team is in charge of your pricing strategy? … Read More

Your Segments Are Your Strategy

Your Segments Are Your Strategy Customer segmentation is more than just nominal grouping and categorization. If you approach your customer segmentation correctly – with real, profit-driving behavioral data – your customer segmentation becomes a blueprint for driving success throughout your … Read More

6 Simple Changes That Lead to Higher Profits

6 Simple Changes That Lead to Higher Profits When I tell distributors I meet that our customers are making 2% to 4% or more gross profit improvement through price optimization, they sometimes respond that price optimization sounds too hard for … Read More

Video: Secrets to Success in Price Optimization

 Secrets to Success in Price Optimization New profit from price optimization is easier than you think. Data-driven analysis is the key to effectively setting prices, capturing market demand and maximizing gross profit. The leading distribution organizations know precisely what … Read More

Introducing epaCUBE Segment Optimizer

Introducing epaCUBE Segment Optimizer Customer segmentation is the practice of aligning like customers that have similar needs and buying behaviors so you can offer customers the right price for the right products at the right time. Great segments enhance the … Read More

Segmentation in Distribution is Unique

Segmentation in Distribution is Unique In my last post, we discussed how epaCUBE users are finding 450+ basis points of new profit just by getting their customer segments set up in the right ways. We also talked about some of … Read More

450+ Basis Points from Better Customer Segmentation

450+ Basis Points from Better Customer Segmentation epaCUBE Recently Released epaCUBE Segment Optimizer — Users are Already Reporting 450+ Basis Points of Profit Improvement The number one reason distributors need to tighten up their approach to segmentation is profit. Following … Read More

Video: Customer Segmentation for Distributors

 Customer Segmentation for Distributors epaCUBE customers have reported a 4.5% increase in gross profit from advanced customer segmentation. Unfortunately many distributors are not taking full advantage of their segmentation. Why don’t distributors utilize robust segmentation? Quite simply, analyzing and … Read More