strategic segmentation

Your Segments Are Your Strategy

Your Segments Are Your Strategy Customer segmentation is more than just nominal grouping and categorization. If you approach your customer segmentation correctly – with real, profit-driving behavioral data – your customer segmentation becomes a blueprint for driving success throughout your organization. Your segmentation is a major part of your go-to-market strategy. When done right, segmentation…

Video: Introducing epaCUBE Contract Manager

 Video: Introducing epaCUBE Contract Manager Distributors relay on pricing contracts with customers to land new business and help drive sales with strategic customers. Unfortunately, contract pricing can also be a cause of stagnating profits as pricing is locked in for a period of time. Most distributors have no way to evaluate their current contracts…

Video: Secrets to Success in Price Optimization

 Secrets to Success in Price Optimization New profit from price optimization is easier than you think. Data-driven analysis is the key to effectively setting prices, capturing market demand and maximizing gross profit. The leading distribution organizations know precisely what the right price is for a certain customer buying a certain product at a point…