Customer segmentation is the practice of aligning like customers that have similar needs and buying behaviors so you can offer customers the right price for the right products at the right time. Great segments enhance the optimization of prices that
In my last post, we discussed how epaCUBE users are finding 450+ basis points of new profit just by getting their customer segments set up in the right ways. We also talked about some of the difficulties distributors face in
epaCUBE Recently Released epaCUBE Segment Optimizer — Users are Already Reporting 450+ Basis Points of Profit Improvement The number one reason distributors need to tighten up their approach to segmentation is profit. Following a successful beta launch at the end
epaCUBE customers have reported a 4.5% increase in gross profit from advanced customer segmentation. Unfortunately many distributors are not taking full advantage of their segmentation. Why don’t distributors utilize robust segmentation? Quite simply, analyzing and updating customer segmentation is
In addition to adding 4% or more gross profit to their bottom lines, distributors who carefully manage their pricing and segmentation with data-driven analysis see an improvement in their customer experience. They don’t alienate their customers with proper segmentation and
When you can identify segments where you can improve your pricing, you get the benefit of more leverage than any other area of your business. If you compare the profit results of a 1% increase in sales volume and a