Blind But Now They See.

Profile

Insco Distributing was founded in 1958 by six men dedicated to providing their customers with the Best Products, Best Service, and Best People. With a total of $40,000 in startup capital, they opened their business in San Antonio in a former tire-recapping garage with just 1,500 square feet. Now, with over 60 years of experience in the industry, we have grown to become a leader in HVAC.

After 26 years with Insco Distributing, Director of Digital Operations, Chris Brasher had seen plenty of system integrations. Eight in one year alone. But visibility into pricing data? That was still harder than it should have been. Metrics were limited. Reporting felt rigid. And getting real insight required too much reliance on outside partners. With epaCUBE, Insco got up to speed in a single day and gained immediate access to deeper data visibility, stronger visuals and hands-on support. Giving leadership the ability to slice, dice and actually use their pricing data without figuring out how to interpret it.

Challenges

Insco wasn’t new to integrating new systems. They’d integrated multiple systems before. But their current platform wasn’t giving them the flexibility or visibility they needed. Reporting felt constrained. Visuals were limited. And deciphering performance metrics required more instinct than insight.

As someone responsible for digital operations, Chris wanted something different. Something his team could really get behind.

On top of that, support mattered. And consistent, strategic guidance simply wasn’t there with their previous partner.

While still early in the epaCube journey, the difference is already clear. Instead of wrestling with static reports, Insco now has interactive, visual insight into their pricing performance. Instead of waiting for outside interpretation, they can ask and answer their own questions. And instead of reactive support, they have an active partner helping guide the process forward.

Solution

Pricing Optimization

Within 24 hours, the system was live. No drawn-out timelines. No resource drain. No technical bottlenecks. But the bigger difference wasn’t just speed. It was ownership. The dashboards were more visual. The data was more accessible. And the team could explore metrics themselves instead of relying on a third party to interpret.