About Us

Founded in 2001 epaCUBE was originally a consulting business that found the need for a SaaS solution. We found distributors buried in spreadsheets and knew there was an easier way.

We supply distributors with powerful, yet simple, tools that improve pricing decisions, increase margins, & make complex processes easy.

Pricing Done Right,
The First Time.

epaCUBE was born from a simple observation: wholesale distributors were leaving enormous profit on the table because they lacked the right tools to optimize pricing at scale.

Our team of distribution industry veterans set out to build a platform that makes pricing optimization accessible, actionable, and measurable — delivering 10X, 20X, and even 30X returns for our customers.

Today, epaCUBE serves distributors across HVAC, electrical, plumbing, industrial, construction, and more — providing pricing experts for planning through implementation and beyond.

Our Leadership

Chris Krechting

President

For 25 years, epaCUBE has been a trusted advisor to distributors around the world, helping them improve profitability and grow their margins. As our industry continues to evolve under increasing external pressures, our mission remains focused on strengthening our capabilities and empowering customers to adapt quickly to change.

We are honored to serve as a strategic pricing partner to our customers and are committed to working alongside them to navigate challenges, seize opportunities, and achieve lasting success. We look forward to continuing this partnership and delivering value for the next 25 years and beyond.

What Our Customers Say

"We are using epaCUBE software daily. We have 12 locations and we are constantly getting requests for pricing concessions. We utilize the software to Help Us With Our Pricing Decisions."

Customer Rory Vietti headshot
RORY VIETTI
JOHNSTONE SUPPLY

"Year to date, we've gained, about $1M in Margin Dollars just by this little 1/2 a point here, 1% change there. And dividing products based on ranking, it's all really made a huge impact."

Customer Ann Betz headshot
Ann Betz
FIRST SUPPLY LLC

"So, one of my favorite things about epaCUBE is just the the Visibility Of The Data and the ability to slice and dice it and all the different metrics that you track."

Customer Chris Brasher headshot
Chris BRasher
insco distributing

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