The primary objective for CEOs and owners of distribution companies is to drive shareholder value through consistent growth in profitability. Pricing has an enormous impact on your profitability and your enterprise value. Pricing can influence your share of wallet with each client and is probably the most significant driver in your customer relationship. Optimizing pricing can have a 2% to 4% impact on your overall gross profit. But who is in charge of pricing in your organization? Are you certain that all of your teams are mutually accountable for optimizing pricing decision and activities?